PSPO II Practice Question

Bridging the User Satisfaction Gap in Agile and Scrum

Question

A user satisfaction gap exists when there is a difference between:(choose the best two answers)

Options

  • A A. The market share of the product.
  • B B. The user’s desired outcome.
  • C C. The total market size.
  • D D. The user’s actual experience.

Answer

  • B. The user’s desired outcome.
  • D. The user’s actual experience.

Explanation

A user satisfaction gap exists when there is a difference between the user’s desired outcome (B) and the user’s actual experience (D). The user's desired outcome represents their expectations and what they hope to achieve by using the product. Conversely, the user's actual experience reflects how the product performs in reality. When these two aspects do not align, a gap is created, leading to dissatisfaction. Understanding this gap is crucial for Scrum teams as it helps prioritize future development efforts to better meet user needs. Options A and C, which refer to the market share and total market size, do not directly address the user's experience or expectations, making them irrelevant in the context of user satisfaction. Focusing on actual user feedback and desired outcomes is key in ensuring that the product remains relevant and valuable to its users.

Expert Author

MR

Marcus Rodriguez

Product Owner & Business Analyst

Backlog management, stakeholder collaboration, user stories

Why Other Options Are Wrong
{'A': "The market share of the product does not indicate user satisfaction. Market share reflects competitive positioning rather than user experience or expectations. A product might have a significant market share but still fail to meet users' needs effectively.", 'C': 'The total market size is an external measurement that indicates the potential audience for a product but does not provide insights into individual user experiences or satisfaction. A large market size does not guarantee that users are satisfied with the product. Understanding user satisfaction requires a focus on personal experiences and expectations.'}
Real-World Application
In a Scrum team developing a mobile application, feedback from users revealed that their desired outcome was a seamless login experience. However, users reported frequent issues with the login process, indicating that their actual experience was frustrating. The team recognized this user satisfaction gap and prioritized improvements to the login functionality in the next sprint, leading to increased user satisfaction.
Common Pitfalls

Students often confuse market metrics with user satisfaction, mistakenly believing that higher market share equates to better user experience. Additionally, they may overlook the importance of directly gathering user feedback when assessing satisfaction gaps.

Key Concepts

User feedback Sprint planning Continuous improvement Product backlog refinement Value delivery

Scrum Guide Reference

Scrum Guide 2020, Section 5: The Scrum Team